Samantha Capen Muldoon, headshot


I founded our firm after 25 years of brand strategy, advertising, communications and marketing experience.  My areas of professional expertise include brand strategy development, insight generation, trend analysis/perspective, and personal communication coaching.  

Prior to launching my own shop, I was a Management Supervisor at 141 Worldwide, working with clients such as Expedia, Xbox, Callaway Golf, Jim Beam and Parmalat. I have also worked at agencies such as Leo Burnett, FCB and Sapient, encompassing a wide variety of Fortune 500 brands including Kellogg's, Kraft, SC Johnson, Nokia and Verizon.  

Current clients include large international market research firms, household name CPG firms, small start-ups, non-profits, and consulting groups, as well as advertising agencies.

I have an undergraduate degree in Anthropology and Psychology from Connecticut College and an MBA in Marketing and Finance from the Ross School at the University of Michigan.  I have has also trained at Burke Institute, Creative Institute for Problem Solving (CPSI), Le Cordon Bleu College of Culinary Arts Chicago, and the University of Chicago.  

I currently live in Minneapolis with my family, where I serve on several boards, play bridge, cook, drive my children to soccer, play with my dog, and consult with my Clients.  Every once in a while, I even get to read a book.                             

- Samantha Capen Muldoon ("Sam")


Our Logo

Our logo and brand iconography, an abstracted mosaic pattern, brings together the art and science found in the Moorish tile-work of Marrakesh. 

Inspired by the mathematical precision, pattern recognition, and outright beauty of the tiles, I decided to adopt the visual for my marketing business.  

It speaks to a cross-cultural perspective, a timeless understanding of human desire and need, as well as a deep respect for structure, background, context and logic.